Australian Online Advertising Revenue Growth Re-accelerates to 20.2% in Fiscal 2011
Growth in online advertising revenues in Australia re-accelerated to 20.2% to reach $2455m in the fiscal year (FY) ending 30 June 2011, according to industry-sourced statistics compiled by accounting firm PricewaterhouseCoopers and published by the Australian online industry’s peak trade association the Internet Advertising Bureau of Australia.
While the 20.2% growth rate in FY 2011 was a sizeable improvement on the 13.1% growth in the preceding year, it was nevertheless well below the historic 8 year compound annual growth rate of 37.7% which the industry experienced during its formative early years of development between FY 2003 and FY 2011.
The Classifieds and Search & Directories online categories experienced the strongest growth in FY 2011, increasing by 23.2% and 23.1%, with revenues of $1264m and $579m respectively. Over that same period, the General category grew at about half those rates, at 11.8%, to reach $612m.
Over the past 8 years, the Search and Directories category experienced the strongest annual growth rate at 47.1%. The General and Classifieds categories recorded lesser annual rates of 33.3% and 30.1% respectively.
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