Growth of 5.0% in Australian Regional Television Advertising Revenues in Fiscal 2011
Television advertising revenues in Australia’s regional markets increased by 5.0% to $912m in the fiscal year (FY) ending 30 June 2011, according to industry-sourced statistics compiled by accounting firm KPMG and published by the commercial television’s industry representation group Free TV Australia.
As with metropolitan television, advertising revenue growth in regional markets was negligible during the second half, increasing of only 0.1% year on year, following a solid 9.8% rise during the first half.
The 5.0% growth rate in regional television advertising revenues in FY 2011 was slightly above the historic 10 year compound annual growth rate of 4.0% which regional television recorded between 2001 and 2011.
The strongest growth in regional television advertising revenues during FY 2011 occurred in West Australia (+6.8%) and New South Wales (+6.4%), while the lowest growth was experienced in the Northern Territory and Tasmania (+1.3%).
During FY 2011, the regional markets in New South Wales (44.5% share), Queensland (23.8% share) and Victoria (14.9% share) continued to account for the bulk of regional television advertising revenues.
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