Metro Commercial Radio Listening and Revenues Decline in 2012
Last year saw declines in both listening and advertising revenues for metropolitan commercial radio.
Listening to metro commercial radio slipped by 2.4%, while advertising revenues were down by 1.3% in the twelve month period ending 31 December 2012 (CY 2012).
Perth was the only metropolitan market to record increases in both commercial radio listening and radio advertising revenues during CY 2012.
The only metro commercial radio broadcasting groups to experience overall audience increases last year were dmg, with an impressive 7.8% rise, and the Australian Radio Network (ARN) with a lesser 1.3% improvement.
The youth-orientated triple J network of the non-commercial Australian Broadcasting Corporation (ABC) also enjoyed a sizeable 8.8% audience increase in CY 2012.
Key Metro Radio Listening Trends
The 2.4% decline in total metro commercial radio listening last year was the result of a sizeable 7.2% fall in commercial AM listening more than offsetting a small 0.4% increase in commercial FM usage, based on an analysis of the radio ratings data compiled by Nielsen and published by Commercial Radio Australia.
Similar divergent trends in AM and FM listening were also experienced over the same period by the five analogue networks of the ABC. During CY 2012, the ABC’s five analogue networks experienced a 2.6% decline in aggregated metro AM listening, although this was more than offset by a 5.2% rise in aggregated metro FM usage, which led to a slight 0.2% increase in overall metro listening to the ABC’s five analogue radio services.
Last year, the largest declines in metro commercial radio listening were experienced in Adelaide (-4.8%); Sydney (-4.2%) and Brisbane (-3.1%). Melbourne experienced a lesser 1.3% decline in listening, while Perth was the only market to experience any growth with a 1.8% increase in commercial radio listening.
Melbourne again recorded the highest level of commercial radio listening with a 33.7% share of all metro commercial listening in CY 2012, slightly widening the gap with Sydney, which generated a 31.1% metro commercial listening share. The remaining metro commercial listening shares were: Brisbane with 13.7%; Perth with 12.6% and Adelaide with 9.0%.
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