Metro Radio Ad Revenues Flat in Fiscal 2012
Radio advertising revenues in the five Australian metropolitan markets in aggregate declined by 0.5% to $681m in the fiscal year (FY) ending 30 June 2012, according to industry-sourced statistics compiled by accounting firm Deloitte and published by the commercial radio’s industry representation group Commercial Radio Australia.
While that modest decline in metro radio ad revenues was disappointing, it is nevertheless represented a much better performance than that experienced by either metropolitan newspapers or metropolitan television, whose ad revenues are believed to have declined by either high (metro newspapers) or low-to-mid single digit (ie 3.3%) percentages (metro television) during the last 12 months.
Below Trend Growth for Metro Radio
The 0.5% decline in ad revenues in FY 2012 was well below the 4.4% compound annual growth rate (CAGR) which the metro radio advertising revenues experienced over the past decade between FY 2002 and FY 2012.
The Global Financial Crisis (GFC) had a significant adverse impact on metro radio advertising revenues, leading to a decade of two distinct parts.
After having grown at a relatively strong 6.7% CAGR between FY 2002 and FY 2008, metro radio ad revenue growth, post the GFC, was reduced to only 1.0% pa from FY 2008 to FY 2012, as shown in the adjacent chart.
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