31/08/2014

Nova Entertainment and ARN – the Ratings Winners in 2014

 

Nova Entertainment and ARN were the big ratings winners over the eight surveys during the fiscal year ending June 2014. They managed to increase their average audience numbers by 6.2% and 4.5% respectively, while all other radio groups, including the ABC, to varying degrees experienced declines in average audience numbers over the same period, as measured by metro 10+ Monday to Sunday, 5:30am-12 midnight average audiences between survey 5 2013 and survey 4 2014, as compiled by GFK Media and Nielsen Media (before 2014) on behalf of Commercial Radio Australia, the ratings copyright holder.

Southern Cross Austereo (SCA), Fairfax (FXJ) and Macquarie Radio Network (MRN) suffered the largest falls, with average 10+ audiences declining by 11.9%, 10.2% and 9.1% respectively during fiscal 2014.

Amongst the higher rating individual metropolitan stations, the biggest increases in average 10+ audiences were generated by ARN’s KIIS in Sydney (+38.0%) and Nova Entertainment’s smooth fm branded stations in Sydney (+22.7%) and Melbourne (+19.1%). On the downside, the biggest losers were three stations from SCA’s Today network, namely 2DAY in Sydney (-28.9%), 3FOX in Melbourne (-20.6%) and SAFM in Adelaide (-17.0%).

Across the full fiscal year, the ABC retained a leading 24.3% share of the total metropolitan average 10+ audiences, followed by SCA with 15.7%, Nova Entertainment with 14.2%, ARN with 14.1% and Fairfax with 11.2%.

Nova Entertainment and ARN’s audience growth was particularly impressive when viewed against metropolitan radio’s relatively benign aggregate performance over the past twelve months which saw potential and cumulative audiences increase by 1.1% and 1.8% respectively, while average 10+ audiences slipped by 1.2%.

All rated stations (both commercial and ABC) as a group recorded a 3.1% fall in average audiences, but that was in part offset by a sizeable 13.9% increase in average audiences to all non-rated stations (AM , FM and digital), with the new digital stations seemingly gaining increased traction with metropolitan radio listeners.

Amongst the rated stations, FM stations in aggregate saw their average 10+ audiences slide by a modest 1.0%, whereas all rated stations on the AM band in total suffered a greater 6.1% reduction.

On the AM band, there also was a curious disparity during the year between the ratings performances of the ABC and commercial AM stations employing news-talk formats. While the ABC’s three news-talk networks (Local Radio, RN & NewsRadio) in aggregate saw their average 10+ audiences slip by a modest 2.0%, the six commercial AM stations employing such formats (2GB,2UE,3AW,4BC,5AA & 6PR) saw their combined audiences fall by a substantial 10.9%.


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Report date: 13/11/2014
Industry: Radio
Country: Australia
Topic: Circulation
Document Number: GMA2014-02

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