Six Key Facts About Regional Radio
Although it is a strong and consistent performer, and although it accounts for about one-third of total radio revenues and almost 40% of all industry profits, much less is written about the financial characteristics of the regional radio sector in Australia relative to its metropolitan counterpart.
That being so, in the lead-up to the 2016 National Radio Conference, Global Media Analysis sought to at least partially redress that imbalance by examining six key financial facts about regional radio, through the use of ten illustrative financial charts.
The six key financial facts about regional radio in Australia are:
1 Regional radio advertising revenues grow at about the same rate as metro radio advertising revenues.
2 The majority of regional radio advertising revenues are local, whereas the bulk of metro advertising revenues are national.
3 Regional radio on average enjoys higher profit margins than metro radio.
4 Some regional radio groups generate higher aggregate profits than do some of their metro counterparts.
5 Like metro radio, four major groups account for the bulk of all regional radio revenues and profits.
6 Even some of the smaller regional radio companies generate good profits and margins.
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